Since we create things for other humans, we figured we should also sometimes interact with them.
Hybrid Insights: How crossing the streams can power better design! 6:30 pm
Hybrid Insights: How crossing the streams can power better design! @ Cardinal Health FUSE
Mar 23 @ 6:30 pm – 8:30 pm
We are not our users…or our market. So how can we understand them both deeply enough to do great design? The Insights team at Fuse thinks market research and user research are too often estranged. While the two come at a problem space differently, fusing the disciplines builds a more holistic understanding of the dynamics at play. In their talk, Priya Rao and Matt Mahan will explain how crossing the UX and Market Research streams can help paint a richer picture of any problem space. With B2C and B2B examples—from restaurant reviews to complex healthcare applications—the team will show how a hybrid approach can get market insights fueling user research and how user research can spawn a market study. The resulting picture is almost always richer and more compelling than either discipline can paint on it’s own. Following the talk, Fuser Edward Liu will lead an interactive session to demonstrate some practical techniques for making hybrid insights a part of your toolkit. ::: Fuse is Cardinal Health’s Innovation Center. Priya Rao is a UX Designer at Fuse leading user research and design across a range of healthcare applications for pharmacies, hospitals, and other care facilities. Priya came to Fuse last[...]